» Project: INSTALL Web Site
Company Name:
INSTALL
Business Overview:
Created by the United Brotherhood of Carpenters, INSTALL is a comprehensive training and certification program for its floor covering installers, and a marketing program for its alliance members.
Challenge:
The Carpenters Union desired to position the INSTALL program and web site as a major component of its marketing efforts to showcase the finely skilled workers, as well as to communicate directly to its members.
Solution:
The marketing agency, Michelle Merlo Communications, contracted Scope Interactive to expand the INSTALL web presence as an integral part of its marketing campaign. The site design was based upon the newly created advertisements, brochures and trade show graphics.
In addition, the Scope development team integrated its CMS along with advanced applications to streamline communications and created user tools allowing the regional offices to select and personalize marketing materials. This platform for growth was produced on time, under budget and the customer is happy. Need we say more?
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