Scope Interactive, in conjunction with Kennametal, Inc. of Latrobe, PA, designed, developed and integrated KennaMAX, the on-line, self-service Website that allows customers easier access to tool selection within the extensive bank of over 200,000 Kennametal tooling items.
KennaMAX is another in the ongoing list of web applications that Scope Interactive has provided to the Latrobe-based vertically integrated manufacturer and marketer in the metalworking industry.
“We knew that the expansive list of possible tooling items could be daunting to our customers,” said Randy Brown, Director of Global Brand Marketing at Kennametal. “Within many of the industries that we serve, tooling manufacturers can each be offering thousands of product solutions. We were looking for an on-line solution that permitted current and potential customers who are not intimately knowledgeable about our products to locate the proper Kennametal tooling for their specific operations need.
“In theory,” added Mr. Brown, “KennaMAX was designed to allow an individual who knows his/her cutting conditions to select the right tool without having any first-hand knowledge of a specific Kennametal tool.”
Dave Borland, Scope Interactive Project Manager for the KennaMAX project, agrees, “Even before we launched Kennametal’s On-Line Lathe Tooling Catalog, we understood the potential problem of identifying the correct Kennametal product from their aggregate tooling inventory, so we began working toward this solution as a next step.”
“KennaMAX supports the E-commerce objectives of Kennametal, and it’s so easy for a visitor to use. It features an intuitive hierarchy of questions that continually reduce the potential product recommendations: It’s point-and-click that leads to Kennametal’s First Choice Tooling Recommendation.”
KennaMAX was created to provide customers with an on-line resource that facilitates product referencing within Kennametal’s Turning Inserts product-line. Scope Interactive has built a Web-based product that provides first-choice recommendations that result from the job parameters brought by the customer. The overall design/development goal for this site was ease-of-use provided by the hierarchy of questions and more rather than less use of graphics that have been included to improve the user session.