Google Analytics is a valuable program that can provide very insightful information. It is also a program that provide a large volume of information. As with any business, time is money. And, as executives, you need quick access to the important information, to make business decisions.
Below is a quick summary of how to best embrace some of the basic tools within Google Analytics. The need is to focus on top level stuff, not geting stuck in the weeds
Website Traffic ÃÂÃÂÃÂÃÂ Determines if your site is growing, stagnating or declining
Total Number of Visitors
Looking at New & Repeat Visitors
Traffics spikes based on events/promotions/content
Traffic Sources ÃÂÃÂÃÂÃÂ How your users are getting to the site
Organic Search ÃÂÃÂÃÂÃÂ traffic via search engines
Referral ÃÂÃÂÃÂÃÂ traffic from another website
Direct ÃÂÃÂÃÂÃÂ Users typing your domain into the browser
Social ÃÂÃÂÃÂÃÂ traffic from social media
Bounce Rate ÃÂÃÂÃÂÃÂ Percentage of users that leave your website immediately after arriving
Gives you the percentage, but doesnÃÂÃÂÃÂÃÂt tell you why
Slow load times
Bad first impression
Poorly targeted keywords
Top Pages ÃÂÃÂÃÂÃÂ Best performing pages in terms of traffic
Gives you page examples of what your website users respond to
Exit Pages ÃÂÃÂÃÂÃÂ Last page the users views before leaving the site
Just identifyting that makes sense. Is it a form that was filled out, etc.
Looking at these metrics on a regular basis will help guide on marketing decisions and your website performance.