» Project: Sensus USA Web Site

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Sensus USA Web Site Company Name: Sensus USA
Business Overview: Company manufactures meters, communication systems, and related products for electric, gas and water utilities.


Sensus needed an advanced web platform to interact with its distribution network, customers and investors. The company also required sophisticated content management tools to keep the site fresh and updated with timely information.


Sensus developed a new corporate identity to establish itself as a key player in the rapidly developing utility smart grid environment. Working collaboratively with another marketing firm, Scope Interactive integrated the newly developed site into its advanced content management system.

The seamless effort between both marketing companies pushed the project forward on an aggressive schedule while also solving complex development problems. Diverse needs of the development platform included:

  • Advanced Content Management functionality
  • Development of advanced applications (email alerts, image databases, distributor rebate program, custom branding of literature)
  • Unique content tagging among multiple business segments (electricity, gas, water)
  • Integration of Google analytics

The platform required rapid integration of new technologies and applications along with content management simplicity. The site allows efficient management of 80% of the pages on the 2,000+ page site. The framework is scalable and flexible to handle nearly any evolutionary challenge that may arise.