Create a site to present and enhance the public perception of the craftsmanship and knowledge of the member companies. In addition, the association needed tools to manage the site and email communications that would be quick and easy to use.
We focused on user friendly navigation using photography supplied by the member organizations, and created an interface that was coordinated with existing marketing materials.
Working from direction of Michelle Merlo Communications, Scope integrated its CMS. The core functionality, built on a flexible and scalable platform, provided all the tools for the internal staff to handle site updates. This solid platform is also easy to expand to add new applications in the future.
Furthermore, we set up an email distribution system to
expedite and streamline communications between members, customers and
prospects. The end result is a site totally integrated into the associations
brand with simplified updating procedures enabling the customer to do a lot
more in much less time.