Scope Interactive
Focused: Communications
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» Project: PAWA Web Site

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PAWA Web Site
Company Name: Philadelphia Woodworkers Association
Business Overview: Association is made up of contractors that provide expertise and creative solutions for architectural and custom woodworking projects.

Challenge:

Create a site to present and enhance the public perception of the craftsmanship and knowledge of the member companies. In addition, the association needed tools to manage the site and email communications that would be quick and easy to use.

Solution:

We focused on user friendly navigation using photography supplied by the member organizations, and created an interface that was coordinated with existing marketing materials.

Working from direction of Michelle Merlo Communications, Scope integrated its CMS. The core functionality, built on a flexible and scalable platform, provided all the tools for the internal staff to handle site updates. This solid platform is also easy to expand to add new applications in the future.

Furthermore, we set up an email distribution system to expedite and streamline communications between members, customers and prospects. The end result is a site totally integrated into the association’s brand with simplified updating procedures – enabling the customer to do a lot more in much less time.