Crossroads was in the midst of a rebranding effort and needed a site that portrayed the new brand. An efficient CMS was also required so that the internal staff could easily make updates and have the capacity to add future applications.
The Scope team met with Crossroads personnel to gain an understanding of their current requirements and long term plans. Further meetings established user profiles, where specific audience types were defined to determine their usage and content requirements.
By working in a true partner relationship with the client, we were able to combine design, engineering and content into a quality redesigned site that meets the needs of several distinct audience segments, provides a vehicle to easily make updates, and has a scalable foundation for future site expansion.